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Marketing calculator

ROAS calculator for ad profit and break-even planning

Calculate return on ad spend, CPA, conversion rate, margin, campaign profit and the break-even ROAS your ads need to hit.

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ROAS formula

ROAS equals revenue divided by ad spend. A 4x ROAS means every 1 unit of ad spend created 4 units of revenue.

Break-even ROAS

Break-even ROAS depends on your gross margin. Lower margins need higher ROAS before ads become profitable.

Profit view

This calculator includes product and other costs, so you can see actual campaign profit after spend.